Better Bad News Buy: LinkedIn Corp or Twitter Inc?
LinkedIn’s display ad revenues declined 30% annually last quarter, causing the Marketing Solutions unit’s year-over-year growth to fall from 38% in the first quarter to 32% in the second. A slowdown in...
View ArticleRenee James Can Make A Good CEO At Twitter Inc: Topeka Capital
In a note to investors, Mr. Harper mentioned that Ms. James is rumored to be under consideration for the top position at Twitter. He said: “From TCM coverage of Intel, we know she has considerable...
View ArticleTwitter Inc (NYSE:TWTR) Makes Tweet History More Accessible For Businesses
Businesses rely on information, sometimes historical data, to make sound decisions, and Twitter Inc (NYSE:TWTR) is coming to help on that front. The company will enable businesses get their hands on...
View ArticleThe 3 Things Jack Dorsey Will Focus on as CEO of Twitter Inc.
This is the problem Dorsey wants to solve by better communicating the value of Twitter. Noto became the head of marketing earlier this year, and it’s his charge to improve the messaging around...
View ArticleTwitter Inc. Should Fear This Small Test From Facebook Inc.
Facebook may prove Twitter’s management wrong … Project Lightning will have its own tab, but Twitter plans to run an integrated marketing plan behind the launch of the new feature. This represents the...
View ArticleTwitter Inc.’s Product Team Gets Shaken Up
Dorsey is so excited about Project Lightning that Twitter will run its first marketing campaign behind the launch of the new product. CFO Anthony Noto will head up the campaign, which includes digital...
View ArticleMobile Readers Abound; the Ads, Not So Much–news digest
These issues extend from publishers’ mobile websites to their apps. Meanwhile, online giants Facebook Inc., FB-4.61 % Google Inc. GOOG-3.73 % and Twitter Inc. TWTR-2.71 % —who sidestep many of those...
View ArticleShould Investors Follow Twitter Inc. CFO Anthony Noto and Buy Shares?
… is actually focused on Twitter’s big focus, based on its most recent earnings call, is Project Lightning — a feature that curates videos, photos, and tweets around big events. It’s going to do its...
View ArticleTwitter Inc Looks To Emerging Markets For User Growth, Starts Operations In...
It is important for Twitter to penetrate these markets to overcome weak global growth by users, and advertising revenues. The Indonesian team will structure a marketing framework, and engage in...
View ArticleTwitter Inc Extends Self-Service Advertising To Everywhere People Are Tweeting
The company has also introduced event targeting to its consortium of marketing tools, with a service that lets users engage with time-oriented topics on social media, such as the Super Bowl or Emmy...
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