Twitter Inc (TWTR) Direct-Response Ads Not Getting Intended Response
Therefore, the company preferred to trim down the amount spent on ads on Twitter after August last year. This led Bonobos’ VP of marketing, Craig Elbert, comment that Twitter was still in the course of...
View ArticleTwitter Bolsters Finance Team as CFO Adds Marketing Duties
Twitter Inc. TWTR-1.21 % ’s financial chief Anthony Noto is bringing in help on the finance side as he takes on the added role of heading the social media service’s marketing department. Twitter has...
View ArticleTwitter Inc Adds To Finance Team As CFO Gets Busy With Marketing [REPORT]
For the senior positions, Noto hired five executives (chief accounting officer, two vice presidents and two directors) including Todd Morgenfeld from Hewlett-Packard and former Goldman Sachs Group Inc...
View ArticleBetter Bad News Buy: Twitter Inc or LinkedIn Corporation?
LinkedIn generates revenue from three units — “talent solutions” for connecting recruiters to candidates, “marketing solutions” for display ads, and “premium subscriptions” with additional features....
View ArticleThere are plenty of reasons to worry about Twitter Inc — but Canada isn’t one...
Tony Matta, the chief marketing officer at Kraft Foods Canada, says his portfolio of brands publishes a “healthy mix” of Twitter content that’s organic and bought “to be in the moment with the...
View ArticleTwitter Hand-Holding for Clients No Defense for Growth Slowdown
Twitter Inc.’s ad team will do just about anything to win over Madison Avenue — going so far as to build new products or craft marketing campaigns for clients. Yet ad agencies still devote most of...
View ArticleTwitter Inc CFO Anthony Noto Explains Why He Is Also The Marketing Head
Twitter Inc’s (NYSE:TWTR) chief financial officer (CFO) Anthony Noto was also put in charge of marketing earlier this month, in a move that raised more than a few eyebrows. Putting someone in charge of...
View ArticleTwitter Inc Pitches Chinese Firms To Tweet In Bid For Fresh User Boost
and marketing. Companies referred to by Mr. Rao, who have welcomed the Twitter platform as a phase of their global strategies, include Alibaba Group Holding Ltd (NYSE:BABA), Xiaomi, Haier, and Chinese...
View ArticleTwitter Inc (TWTR): Reason behind Making CFO Anthony Noto Its Marketing Chief
There is every reason for investors and analysts to raise eyebrows when a Chief Financial Officer Anthony Noto was asked to head the marketing division. Therefore, it was not a surprise that Twitter...
View ArticleTwitter Inc (TWTR) Announces Official Partner Program
marketing insights. The company added that its program would enable the enterprises to manage its brand’s social presence. This apart, it would also discover and demonstrate engaging content besides...
View ArticleTwitter Inc.’s Bizarre Game Plan: Fewer Clicks, Less Money
Twitter believed that offering more marketing choices would bring more advertisers to the social network. Unfortunately, the company ended up charging advertisers for fewer clicks and generating less...
View ArticleThe 2 Questions Twitter Inc. Must Answer to Grow Its User Base
Filling that gap between brand awareness and penetration requires answering the question “Why should I use Twitter?” Noto recently took over as head of marketing at Twitter, and he intends to play a...
View ArticleTwitter Plans to Double Singapore Staff
SINGAPORE—Twitter Inc. plans to double its staff in Singapore over the next two years as it seeks to lure new users and advertisers in Asia, an executive said. Shailesh Rao, Twitter’s vice president...
View ArticleTwitter CFO’s Ascent Creates New Power Center
Twitter Inc. TWTR 0.17 % ’s Anthony Noto was startled by an email from his boss, who was traveling in Europe. The email from Chief Executive Dick Costolo said Mr. Noto would immediately be taking...
View ArticleTwitter Said to Plan Marketing Campaign, New Live Events Feature
Twitter Inc. is working on a marketing campaign to better explain how to use its services, people with knowledge of the effort said. The company, which is in the middle of a search for a new chief...
View ArticleTwitter Said to Plan Marketing Campaign, Ads for Live Events
Twitter Inc. is working on a marketing campaign to better explain how to use its services, people with knowledge of the effort said. The company, which is in the middle of a search for a new chief...
View ArticleTwitter Plans Marketing Campaign, New Live Events Feature
Twitter Inc. is working on a marketing campaign to better explain how to use its services, people with knowledge of the effort said. The company, which is in the middle of a search for a new chief...
View ArticleTwitter Inc(NYSE:TWTR) Making Desperate Moves in Marketing
Twitter Inc(NYSE:TWTR) is operating on a marketing campaign to better discuss how to utilize its services, people closely related with matter stated. The firm, which is in the mid of a hunt for a new...
View ArticleTwitter Inc Likely To Select Adam Bain As Next CEO: Reports
To counter the issue, Twitter has revealed three product marketing tools to help boost results for its direct response advertising platform. With the addition of the new tools, advertisers can now...
View ArticleTwitter Inc. Launches 3 New Ad Products: Too Little, Too Late
Twitter states that these new bidding options will give advertisers tighter control over their marketing costs. Unfortunately, those new advertising products don’t really address Twitter’s core problem...
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